UFM is a Saudi radio station dedicated to sports, launched in 2011 from Riyadh. It is the Kingdom's first sports radio station and covers all Saudi and international sports news with a focus on football, the Saudi Pro League, and continental competitions. UFM offers live coverage, pre and post-match analysis, and passionate debates among sports experts. The station also follows the major sporting events that the Kingdom hosts as part of its Vision 2030. It broadcasts on 90.0 FM.