BBC Radio 1 is the BBC's flagship music station, launched in 1967 to meet young Britons' demand for pop music. It broadcasts the latest pop, rock, dance, and hip-hop hits and is known for its legendary DJs like John Peel and Annie Nightingale. Radio 1 is one of the most listened-to stations in the UK and a real springboard for emerging artists. Its live sessions and Big Weekend festival are British musical institutions.